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She additional that whilst the gathering of one-way links surely brought in additional revenue, it had been hardly a bonanza. Just seven per cent of JCPenney.com’s visitors comes from clicks on organic and natural search results, she wrote.
He and his staff had missed this new marketing campaign of paid out one-way links, which he said had been up and running for the final three to 4 months.
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And the company did. On Wednesday night, Google started what it calls a “handbook action” against Penney, basically demotions particularly targeted at the company.
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